April 2025

Auction Online has reported a record year with three-fold year-on-year sales growth, with over 1,278 dealers now registered—a nearly 50% increase from 2024.  There has been strong growth across every metric and incredible momentum as more dealers use the online tool to wholesale vehicles.   This has necessitated the launch of a third weekly auction, now going live every Monday from 7th April 2025.

 

Managing Director Rui Santos credited the company’s momentum to a mix of platform innovation, strategic expansion, and ongoing user trust.

 

“Over the past 12 months, Auction Online has shown that simplicity, speed, and smart systems drive real value in this market. We’ve listened closely to both our buyers and sellers, and the response has been clear— more auctions, more opportunities, and more confidence in the platform,” Santos says.

 

The company, which has quickly become the cornerstone for B2B automotive online auctions in New Zealand, says growing demand from both fleet and dealership clients has supported the need for additional weekly auctions. With auctions now launching every Monday, Wednesday, and Friday, users are gaining greater flexibility to manage stock turnover and respond to market needs in realtime.

 

Auction Online’s recent expansion into OEM and fleet channels is also helping shape its strategic direction. Strong performance in these verticals has seen repeat business from large-scale clients who value the platform’s end-to-end transaction management and speed to sale and payment at a lower cost than other options.

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Santos says the numbers speak to a much larger trend

 

“The market is shifting. Businesses are looking for liquidity and platforms that can deliver fast, cost-effective, and reliable results. Our model is built around transparency, automation, and accessibility. We’re proud to be delivering those outcomes every day,” he says.

 

FINANCE & FUTURE SERVICE

 

As part of its continued investment in buyer experience, Auction Online recently introduced a financing option for approved buyers, partnering with MTF Finance —a move that has already gained interest across the platform.

 

While still in its early stages, the finance feature is designed to improve purchasing power and make stock acquisition easier for small- to mid-sized buyers.

 

The company says it is developing additional digital services and integrations over the next 12 months to further streamline the buying and selling experience. Priority areas include mobile enhancements, faster listing tools, and improved analytics for vendors.

 

As we head into the new financial year, our focus remains on scale, service, and sustainability,” Santos says.

 

“We’ve proven that the Auction Online model works and has scaled very quickly — and now, we’re focused on growing it in a way that benefits all users, from small dealerships to national fleet providers. It’s about creating a smarter marketplace that continues to deliver results, week in and week out.”